Now that we're almost a year on from a contentious and bitter presidential election cycle, many Americans have wiped the traumatic experience from their psyche. Many of the issues can still be recalled clearly, the feeling of anticipation, and specific events that served as pivotal to a particular candidate. However, the constant pull back and forth between media outlets, accusations of bias and tailoring media outlets' messages to a certain type of audience can be quickly glossed over in the recollection of election season. MSNBC was often accused of being in the pocket of the Obama campaign, while Fox News was similarly accused of favoring the Romney candidacy. Between those two polar opposites, individual outlets (such as CBS, CNN, ABC, etc.) would be routinely put through the ringer of a particular treatment of a brief campaign moment, a misplaced word, or a "harsh interview" of a campaign surrogate. We've all been a party to this, I believe: mocking Mitt Romney's interview with David Gregory before the 1st debate, criticizing Fox News' treatment of the "47% video," being baffled that a media outlet would advertise a particular campaign's message or commercial. It's somewhat inevitable, and something that individuals get caught up in. The horse race is seductive.

However, an important facet of this (and indeed, what became a huge factor during the Republican primary debates and the three general election debates) is the role of journalists in "fact-checking" the candidates. Entire websites and organizations are dedicated to this idea-- rating the truthfulness of a particular statement or ranking the biggest, most consistent liars on the Hill. In a realm where journalists are somewhat unreasonable expected to harbor zero biases, how do we also expect them to be fact-checkers, especially when "facts" are so often subjective reality spun as objective and empirical knowledge?
Despite the burden, we do hold journalists accountable for these things. Some of the biggest moments of the general election season was when Candy Crowley clarified and corrected Mitt Romney's assertion that Obama did not label the Benghazi attacks as an act of terror. Her "journalistic activism" was widely celebrated or panned depending upon your chosen outlet, but it was still an important factor of the role of the journalist. Conservatives would be equally enraged and upset if their candidate was accused of something patently untrue and the interviewing journalist simply let the accuser voice their unfounded opinions without challenging them. Even something along the lines of, "Can I see some numbers to back up that claim?"
NBC News' Chuck Todd (Senior Political Director) has caught some flack in the past few weeks (from DailyKos):
MSNBC host Chuck Todd said Wednesday that when it comes to misinformation about the new federal health care law, don't expect members of the media to correct the record.
During a segment on "Morning Joe," former Pennsylvania Gov. Ed Rendell (D) speculated that most opponents of the Affordable Care Act have been fed erroneous information about the law. Todd said that Republicans "have successfully messaged against it" but he disagrees with those who argue that the media should educate the public on the law. According to Todd, that's President Barack Obama's job.
"But more importantly, it would be stuff that Republicans have successfully messaged against it," Todd told Rendell. "They don't repeat the other stuff because they haven't even heard the Democratic message. What I always love is people say, 'Well, it's you folks' fault in the media.' No, it's the President of the United States' fault for not selling it."
This naturally upset a great number of liberals and Democrats, but it brings to the fore an extremely important question: is it actually the role of a journalist to correct, clarify, or outright "call B.S." on a political operative who is spouting misinformation for political gain? In this particular instance, many conservatives would more than likely defend Todd's assertion. However, if the shoe was on the other foot, I am certain they'd have a different opinion about it.
http://www.dailykos.com/story/2013/09/18/1239734/-Chuck-Todd-Pointing-out-Republican-lies-isn-t-his-job
http://www.dailykos.com/story/2013/09/22/1240110/-Chuck-Todd-Is-The-Embodiment-Of-A-Delegitimized-Traditional-Media#